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Consumer behavior and marketing action / Henry Assael.
Material type:
TextLanguage: English Publisher: Cincinnati, Ohio : South-Western College Publ. 1998Edition: 6. edDescription: xviii, 718 s. ill. 24 cmISBN: - 0538867701
- 658.8 342 21
- 658.8 342 21
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | Högskolan Väst Våning 3 | Våning 3 | 658.8342 Assael | Available | 231850760055F |
Total holds: 0
Includes bibliographical references (p. 656-688) and index
Other editions of this work
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Consumer behavior and marketing action / by Assael, Henry ©1994 |