Image from Amazon.com
Consumer behavior and marketing action / Henry Assael.
Material type:
TextLanguage: English Publisher: Cincinnati, Ohio : South-Western College Publ. 1998Edition: 6. edDescription: xviii, 718 s. ill. 24 cmISBN: - 0538867701
- 658.8 342 21
- 658.8 342 21
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Book | Högskolan Väst Övre plan / Upper floor | 658.8342 Assael | Available | 231850760055F |
Total holds: 0
Includes bibliographical references (p. 656-688) and index