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Consumer behavior and marketing action / Henry Assael.

By: Material type: TextTextLanguage: English Publisher: Cincinnati, Ohio : South-Western College Publ. 1998Edition: 6. edDescription: xviii, 718 s. ill. 24 cmISBN:
  • 0538867701
Subject(s): DDC classification:
  • 658.8 342 21
  • 658.8 342 21
Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book Högskolan Väst Övre plan (3rd floor) Våning 3 658.8342 Assael Available 231850760055F
Total holds: 0

Includes bibliographical references (p. 656-688) and index

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