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Competitive intelligence : how to gather, analyze, and use information to move your business to the top / Larry Kahaner.

Av: Materialtyp: TextSpråk: Engelska Serie: A Touchstone bookUtgivningsuppgift: London : Simon & Schuster, 1997Beskrivning: 300 s. ill. 24 cmISBN:
  • 0684844044
  • 0684810743
Ämnen: DDK-klassifikation:
  • 658.472 22/swe
Innehåll:
Being a hero and not a bum -- What is competitive intelligence?. The rise of competitive intelligence ; What competitive intelligence can do for your company : information versus intelligence ; Why most managers are still stuck in the information age -- Real world competitive intelligence. The intelligence cycle ; Planning and direction ; Collection ; Analysis ; Dissemination ; Mergers and acquisitions ; Benchmarking and competitive intelligence ; How the Japanese perform competitive intelligence ; Competitive intelligence in other countries ; Building a competitive intelligence system -- Issues, opportunities, and the future. Justifying the cost of competitive intelligence ; Using competitive intelligence in the European Union ; Ethics ; The new gatekeepers ; Why the U.S. government must get involved in competitive intelligence ; Competitive intelligence -- the next generation -- Glossary of competitive intelligence
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Originally published: New York; London: Simon & Schuster, 1996

Being a hero and not a bum -- What is competitive intelligence?. The rise of competitive intelligence ; What competitive intelligence can do for your company : information versus intelligence ; Why most managers are still stuck in the information age -- Real world competitive intelligence. The intelligence cycle ; Planning and direction ; Collection ; Analysis ; Dissemination ; Mergers and acquisitions ; Benchmarking and competitive intelligence ; How the Japanese perform competitive intelligence ; Competitive intelligence in other countries ; Building a competitive intelligence system -- Issues, opportunities, and the future. Justifying the cost of competitive intelligence ; Using competitive intelligence in the European Union ; Ethics ; The new gatekeepers ; Why the U.S. government must get involved in competitive intelligence ; Competitive intelligence -- the next generation -- Glossary of competitive intelligence