A framework for marketing management / Philip Kotler.
Material type: TextLanguage: English Publisher: Upper Saddle River, N.J. Prentice Hall, cop 2001Description: xv, 352 s. ill. 24 cmISBN:- 0130185256
- Marketing management. Selections
- 658.8 23/swe
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Book | Högskolan Väst Övre plan (3rd floor) | Våning 3 | 658.8 Kotler | Available | 6005320008738 |
"'A framework for marketing management' is a condensed version of 'Marketing management', 10th ed." - Preface
First published under title: Marketing management
Includes bibliographical references and index