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A framework for marketing management / Philip Kotler.
Materialtyp:
TextSpråk: Engelska Utgivningsuppgift: Upper Saddle River, N.J. Prentice Hall, cop 2001Beskrivning: xv, 352 s. ill. 24 cmISBN: - 0130185256
- Marketing management. Selections
- 658.8 23/swe
| Exemplartyp | Aktuellt bibliotek | Hyllsignatur | Status | Streckkod | |
|---|---|---|---|---|---|
| Bok | Högskolan Väst Övre plan / Upper floor | 658.8 Kotler | Tillgänglig | 6005320008738 |
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"'A framework for marketing management' is a condensed version of 'Marketing management', 10th ed." - Preface
First published under title: Marketing management
Includes bibliographical references and index