A framework for marketing management / Philip Kotler.
Material type:
- 0130185256
- Marketing management. Selections
- 658.8 23/swe
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Book | Högskolan Väst Våning 3 | Våning 3 | 658.8 Kotler | Available | 6005320008738 |
"'A framework for marketing management' is a condensed version of 'Marketing management', 10th ed." - Preface
First published under title: Marketing management
Includes bibliographical references and index