A framework for marketing management / Philip Kotler.
Material type:
TextLanguage: English Publisher: Upper Saddle River, N.J. Prentice Hall, cop 2001Description: xv, 352 s. ill. 24 cmISBN: - 0130185256
- Marketing management. Selections
- 658.8 23/swe
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Book | Högskolan Väst Övre plan / Upper floor | 658.8 Kotler | Available | 6005320008738 |
"'A framework for marketing management' is a condensed version of 'Marketing management', 10th ed." - Preface
First published under title: Marketing management
Includes bibliographical references and index