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A framework for marketing management / Philip Kotler.

By: Material type: TextTextLanguage: English Publisher: Upper Saddle River, N.J. Prentice Hall, cop 2001Description: xv, 352 s. ill. 24 cmISBN:
  • 0130185256
Uniform titles:
  • Marketing management. Selections
Subject(s): DDC classification:
  • 658.8 23/swe
Item type Current library Collection Call number Status Date due Barcode Item holds
Book Högskolan Väst Övre plan (3rd floor) Våning 3 658.8 Kotler Available 6005320008738
Total holds: 0

"'A framework for marketing management' is a condensed version of 'Marketing management', 10th ed." - Preface

First published under title: Marketing management

Includes bibliographical references and index

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