A framework for marketing management / Philip Kotler.

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Material type: Text

TextLanguage: English Publisher: Upper Saddle River, N.J. Prentice Hall, cop 2001Description: xv, 352 s. ill. 24 cmISBN:

Uniform titles:

Subject(s):

DDC classification:

Holdings
Item type	Current library	Call number	Status	Barcode
Book	Högskolan Väst Övre plan / Upper floor	658.8 Kotler	Available	6005320008738

Total holds: 0

"'A framework for marketing management' is a condensed version of 'Marketing management', 10th ed." - Preface

First published under title: Marketing management

Includes bibliographical references and index