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Market segmentation : how to do it - how to profit from it / Malcolm McDonald and Ian Dunbar
Material type:
TextPublication details: Basingstoke : Macmillan, 1998Edition: 2. edDescription: 376 s. ; 24 cmISBN: - 0-333-73370-3 ;
- 0-333-73369-X (pbk.) ;
- 658.83 21
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Book | Högskolan Väst Övre plan / Upper floor | 658.83 McDonald | Available | 6005320008695 |
Total holds: 0
Previous ed.: 1995