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Segmentation and positioning for strategic marketing decisions / James H. Myers.

By: Material type: TextLanguage: English Publisher: Chicago : American Marketing Association, cop. 1996Description: xiii, 358 s. ill. 24 cmISBN:
  • 0877572593
Subject(s): DDC classification:
  • 658.802 20
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book Högskolan Väst Övre plan / Upper floor 658.8 Myers Available 6005320008655
Total holds: 0

Includes bibliographical references and index