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Segmentation and positioning for strategic marketing decisions / James H. Myers.

By: Material type: TextTextLanguage: English Publisher: Chicago : American Marketing Association, cop. 1996Description: xiii, 358 s. ill. 24 cmISBN:
  • 0877572593
Subject(s): DDC classification:
  • 658.802 20
Item type Current library Collection Call number Status Date due Barcode Item holds
Book Högskolan Väst Övre plan (3rd floor) Våning 3 658.8 Myers Available 6005320008655
Total holds: 0

Includes bibliographical references and index

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