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Segmentation and positioning for strategic marketing decisions / James H. Myers.
Material type:
TextLanguage: English Publisher: Chicago : American Marketing Association, cop. 1996Description: xiii, 358 s. ill. 24 cmISBN: - 0877572593
- 658.802 20
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Book | Högskolan Väst Övre plan / Upper floor | 658.8 Myers | Available | 6005320008655 |
Total holds: 0
Includes bibliographical references and index