Omslagsbild från Amazon
Bild från Amazon.com

Improving customer satisfaction, loyalty, and profit : an integrated measurement and management system / Michael D. Johnson, Anders Gustafsson

Av: Medverkande(n): Materialtyp: TextTextSerie: University of Michigan Business School management seriesUtgivningsinformation: San Francisco, Calif. : Jossey-Bass, 2000Utgåva: 1. edBeskrivning: xv, 214 s. : illISBN:
  • 0-7879-5310-5
Ämnen: DDK-klassifikation:
  • 658.812 21
Innehåll:
Creating a customer measurement and management system -- Strategy and planning -- Building the lens of the customer -- Building the quality-satisfaction-loyalty survey -- From data to information : analyzing quality, satisfaction, loyalty, and profit data -- From information to decisions : priority setting and implementation
Sammanfattning: Content Description Creating a customer measurement and management system -- Strategy and planning -- Building the lens of the customer -- Building the quality-satisfaction-loyalty survey -- From data to information : analyzing quality, satisfaction, loyalty, and profit data -- From information to decisions : priority setting and implementation. Publisher Fact Sheet Gives companies a five-stage plan for reuniting the key measures of customer satisfaction with marketing strategy & product development to ensure excellent customer service
Bestånd
Exemplartyp Aktuellt bibliotek Avdelning Hyllsignatur Status Förfallodatum Streckkod Exemplarreservationer
Bok Högskolan Väst Övre plan (3rd floor) Våning 3 658.812 Johnson Tillgänglig 6005320008744
Antal reservationer: 0

S. 199-205: Notes

Creating a customer measurement and management system -- Strategy and planning -- Building the lens of the customer -- Building the quality-satisfaction-loyalty survey -- From data to information : analyzing quality, satisfaction, loyalty, and profit data -- From information to decisions : priority setting and implementation

Content Description Creating a customer measurement and management system -- Strategy and planning -- Building the lens of the customer -- Building the quality-satisfaction-loyalty survey -- From data to information : analyzing quality, satisfaction, loyalty, and profit data -- From information to decisions : priority setting and implementation. Publisher Fact Sheet Gives companies a five-stage plan for reuniting the key measures of customer satisfaction with marketing strategy & product development to ensure excellent customer service

Teknik från Koha