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Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice-Hall, cop. 1998Description: xxxv, 659 s. : ill. (some col.), ports ; 27cmISBN:
  • 0-13-269085-3
Other title:
  • Introduction to marketing communications [Cover title]
  • Introduction to marketing communications [Spine title]
Subject(s): DDC classification:
  • 658.8 21
Item type Current library Collection Call number Status Date due Barcode Item holds
Book Högskolan Väst Övre plan (3rd floor) Våning 3 658.8 Burnett Available 6005320008761
Total holds: 0

Includes index

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