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Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty

By: Contributor(s): Material type: TextPublication details: Upper Saddle River, N.J. : Prentice-Hall, cop. 1998Description: xxxv, 659 s. : ill. (some col.), ports ; 27cmISBN:
  • 0-13-269085-3
Other title:
  • Introduction to marketing communications [Cover title]
  • Introduction to marketing communications [Spine title]
Subject(s): DDC classification:
  • 658.8 21
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book Högskolan Väst Övre plan / Upper floor 658.8 Burnett Available 6005320008761
Total holds: 0

Includes index