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Marketing communications classics : an international collection of classic and contemporary papers / David Arnott and Maureen Fitzgerald

Contributor(s): Material type: TextTextPublication details: London : International Thomson Business, 2000Edition: 1. edDescription: xx, 524 s. : ill. ; 25 cmISBN:
  • 1-86152-507-9 (pbk) ;
Subject(s): DDC classification:
  • 658.8 21
  • 658.8 21
Holdings
Item type Current library Call number Status Barcode
Book Högskolan Väst Övre plan / Upper floor 658.8 Marketing Available 6005320008684
Total holds: 0