Strategic management / Garth Saloner, Andrea Shepard, Joel Podolny.
Material type:
- 0471380717
- 658.4012 21
- Qba
- Qbabba
Item type | Current library | Call number | Status | Barcode | |
---|---|---|---|---|---|
Book | Högskolan Väst Övre plan / Upper floor | 658.4012 Saloner | Available | 6005320007451 |
Includes bibliographical references and index
Introduction --; Business strategy --; Competitive advantage --; Internal context : organization design --; Organization and competitive advantage --; External context : industry analysis --; The spectrum of competition and niche markets --; Competition in concentrated markets --; Entry and the advantage of incumbency --; Creating and capturing value in the value chain --; Strategic management in a changing environment --; Strategy in markets with demand-side increasing returns --; Globalization and strategy --; Corporate strategy : managing for value in a multibusiness company --; The strategy process --; Appendix:; Applying game theory to strategic management