Strategic management / Garth Saloner, Andrea Shepard, Joel Podolny.
Material type:
TextLanguage: English Publisher: Chichester : Wiley, cop. 2001Description: xvii, 442 s. ill. 25 cmISBN: - 0471380717
- 658.4012 21
- Qba
- Qbabba
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Book | Högskolan Väst Övre plan / Upper floor | 658.4012 Saloner | Available | 6005320007451 |
Includes bibliographical references and index
Introduction --; Business strategy --; Competitive advantage --; Internal context : organization design --; Organization and competitive advantage --; External context : industry analysis --; The spectrum of competition and niche markets --; Competition in concentrated markets --; Entry and the advantage of incumbency --; Creating and capturing value in the value chain --; Strategic management in a changing environment --; Strategy in markets with demand-side increasing returns --; Globalization and strategy --; Corporate strategy : managing for value in a multibusiness company --; The strategy process --; Appendix:; Applying game theory to strategic management