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Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy.

By: Contributor(s): Material type: TextTextLanguage: English Publisher: Upper Saddle River, NJ : Prentice Hall, 2001Edition: 2nd edDescription: p. cmISBN:
  • 0130355496
Subject(s): DDC classification:
  • 658.8 02 21
  • 658.8 02 21
Holdings
Item type Current library Call number Status Barcode
Book Högskolan Väst Övre plan / Upper floor 658.802 Lilien Available 6005320004626
Total holds: 0

Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions

Includes bibliographical references and index