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Being the shopper : understanding the buyer's choice / Phil Lempert

By: Material type: TextTextPublication details: New York : Wiley, cop. 2002Description: x, 245 s. : ill. ; 27 cmISBN:
  • 0-471-15135-1 (cloth)
Subject(s): DDC classification:
  • 658.8 21
Online resources:
Contents:
Pt. 1. The shopper. Selling in a diverse economy. The shopping experience. Defining and meeting your shoppers' priorities -- Part 2. The shopping experience. E-revolution becomes e-evolution. Identifying your shopper. What do you do after they buy? Is your message getting through? -- Pt. 3. Branding to the shopper. Forget the 4ps! Getting value to shoppers. Putting nature's gifts to work. -- Pt. 4. Shopper's sense-abilities. What your shopper's nose knows. What your shopper's eyes see. Lights, music...action. -- Pt. 5. Healthy marketing. The open sesame to the sucker's purse? Why telling the truth will build your brand. Diet for health or diet for appearance? The dos and don'ts in marketing health claims.
Holdings
Item type Current library Call number Status Barcode
Book Högskolan Väst Övre plan / Upper floor 658.8342 Lempert Available 6005320004337
Total holds: 0

Pt. 1. The shopper. Selling in a diverse economy. The shopping experience. Defining and meeting your shoppers' priorities -- Part 2. The shopping experience. E-revolution becomes e-evolution. Identifying your shopper. What do you do after they buy? Is your message getting through? -- Pt. 3. Branding to the shopper. Forget the 4ps! Getting value to shoppers. Putting nature's gifts to work. -- Pt. 4. Shopper's sense-abilities. What your shopper's nose knows. What your shopper's eyes see. Lights, music...action. -- Pt. 5. Healthy marketing. The open sesame to the sucker's purse? Why telling the truth will build your brand. Diet for health or diet for appearance? The dos and don'ts in marketing health claims.