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Marketing communications a European perspective/ Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh.

By: Contributor(s): Material type: TextTextPublication details: Harlow : Financial Times Prentice Hall, 2004.Edition: 2. upplDescription: 504 s . : ill. ; 25cmISBN:
  • 0-273-68500-7 (pbk.) :
Subject(s): DDC classification:
  • 658.802 21
Holdings
Item type Current library Call number Status Barcode
Book Högskolan Väst Övre plan / Upper floor 658.802 Pelsmacker Available 6005320010287
Total holds: 0

Previous ed.: 2001.

Includes index.

Bibliography.