Handbook of product placement in the mass media : new strategies in marketing theory, practice, trends, and ethics / Mary-Lou Galician, editor.
Material type:
- 0789025345
- 0789025353
- Journal of promotion management.
- 659.1 22
Item type | Current library | Call number | Status | Barcode | |
---|---|---|---|---|---|
Book | Högskolan Väst Övre plan / Upper floor | 659.1 Handbook | Available | 6005320010110 |
Published simultaneously as Journal of promotion management, Volume 10, Numbers 1/2 2004.
Includes bibliographical references and index.
From the guest editor -- The practice of product placement -- Controls on product placement -- Case studie of product placement -- Commentary -- Interviews -- Media review -- Roundtable -- Resource guide.