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Handbook of product placement in the mass media : new strategies in marketing theory, practice, trends, and ethics / Mary-Lou Galician, editor.

Contributor(s): Material type: TextTextLanguage: English Publisher: Binghamton, N.Y. Best Business Books, cop. 2004Description: 288 sISBN:
  • 0789025345
  • 0789025353
Uniform titles:
  • Journal of promotion management.
Subject(s): DDC classification:
  • 659.1 22
Contents:
From the guest editor -- The practice of product placement -- Controls on product placement -- Case studie of product placement -- Commentary -- Interviews -- Media review -- Roundtable -- Resource guide.
Holdings
Item type Current library Call number Status Barcode
Book Högskolan Väst Övre plan / Upper floor 659.1 Handbook Available 6005320010110
Total holds: 0

Published simultaneously as Journal of promotion management, Volume 10, Numbers 1/2 2004.

Includes bibliographical references and index.

From the guest editor -- The practice of product placement -- Controls on product placement -- Case studie of product placement -- Commentary -- Interviews -- Media review -- Roundtable -- Resource guide.