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The new strategic brand management : creating and sustaining brand equity long term / Jean Noël Kapferer

By: Contributor(s): Material type: TextPublication details: London : Kogan Page, 2004Edition: 3. edDescription: 497 s. : illISBN:
  • 0-7494-4283-2 (hft.)
  • 978-0-7494-4283-5 (hft.)
Subject(s): DDC classification:
  • 658.8343 22
Contents:
Rev. ed. of: Strategic brand management. [1994?], c1992.
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book Högskolan Väst Övre plan / Upper floor 658.8343 Kapferer Available 6005320010277
Total holds: 0

Även med tryckår: 2005

Includes bibliographical references and index.

Rev. ed. of: Strategic brand management. [1994?], c1992.