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Digital business : concepts & strategy / Eloise Coupey.

By: Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2005.Edition: 2nd edDescription: 433 sISBN:
  • 0-13-140097-5
  • 0-13-129340-0 (paperback)
Subject(s): DDC classification:
  • 658.872 22
Contents:
Business and the internet -- A framework for digital business -- How does the internet affect buyer behavior? -- How does the internet affect businesses? -- Technology and the digital marketplace -- Policy and the digital marketplace -- The evolution of digital business -- Strategic planning for digital business -- Developing business intelligence with online research -- Digital content and business activity -- Digital channels and business activity -- Digital communications and business activity -- Digital business-to-business -- Focus on the future : relationship management for digital business.
Holdings
Item type Current library Call number Status Barcode
Book Högskolan Väst Övre plan / Upper floor 658.872 Coupey Available 6005320014732
Total holds: 0

Business and the internet -- A framework for digital business -- How does the internet affect buyer behavior? -- How does the internet affect businesses? -- Technology and the digital marketplace -- Policy and the digital marketplace -- The evolution of digital business -- Strategic planning for digital business -- Developing business intelligence with online research -- Digital content and business activity -- Digital channels and business activity -- Digital communications and business activity -- Digital business-to-business -- Focus on the future : relationship management for digital business.