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Strategic marketing problems : cases and comments / Roger A. Kerin ; Robert A. Peterson.

By: Contributor(s): Material type: TextTextLanguage: English Publisher: Upper Saddle River, N.J. [Great Britain] : Pearson Education International, 2007Edition: 11th edDescription: viii, 722 p. ill., maps 28 cmISBN:
  • 0131871528
Subject(s): DDC classification:
  • 658.802 22
Contents:
Previous ed.: 2004.
Holdings
Item type Current library Call number Status Barcode
Book Högskolan Väst Övre plan / Upper floor 658.802 Kerin Available 6005320020374
Total holds: 0

Includes bibliographical references and index.

Previous ed.: 2004.