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Strategic marketing problems : cases and comments / Roger A. Kerin ; Robert A. Peterson.
Material type:
TextLanguage: English Publisher: Upper Saddle River, N.J. [Great Britain] : Pearson Education International, 2007Edition: 11th edDescription: viii, 722 p. ill., maps 28 cmISBN: - 0131871528
- 658.802 22
Contents:
Previous ed.: 2004.
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Book | Högskolan Väst Övre plan / Upper floor | 658.802 Kerin | Available | 6005320020374 |
Total holds: 0
Includes bibliographical references and index.
Previous ed.: 2004.