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Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker, Harper W. Boyd.

By: Contributor(s): Material type: TextTextLanguage: English Series: McGraw-Hill/Irwin series in marketingPublisher: Boston ; London : McGraw-Hill, 2006Edition: 6. edDescription: 533 s. illISBN:
  • 0071101098
  • 9780071101097
Subject(s): DDC classification:
  • 658.802 21
Other editions: Marketing management
Holdings
Item type Current library Call number Status Barcode
Book Högskolan Väst Övre plan / Upper floor 658.8 Mullins Available 6005320020282
Total holds: 0

Previous ed.: 2005

Includes bibliographical references and index