Amazon cover image
Image from Amazon.com

Branded entertainment : product placement & brand strategy in the entertainment business / Jean-Marc Lehu.

By: Material type: TextLanguage: English Publisher: London : Kogan Page, 2007Description: ix, 266 s. ill. 24 cmISBN:
  • 0749449403
  • 9780749449407
Subject(s): DDC classification:
  • 791.4068/8 22
Online resources:
Contents:
Origins of and reasons for product placement. History of product placement in the cinema ; Films under a necessary advertising influence ; The useful association of cinema and advertising -- Advantages and methods of the use of product placements. Product placement : a competitive means of communication ; Professional recommendations for effective placements ; Respect for a legal framework and the desire for ethical practice ; The expert opinion : Jean-Patrick Flandé -- Branded entertainment in all its forms. Using all available vectors ; Controlling further opportunities -- Brand integration. Stage direction of brands in the twenty-first century ; Towards a new strategic brand management
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book Högskolan Väst Övre plan / Upper floor 791.4 Lehu Available 6004300009212
Total holds: 0

Includes bibliographical references and index

Origins of and reasons for product placement. History of product placement in the cinema ; Films under a necessary advertising influence ; The useful association of cinema and advertising -- Advantages and methods of the use of product placements. Product placement : a competitive means of communication ; Professional recommendations for effective placements ; Respect for a legal framework and the desire for ethical practice ; The expert opinion : Jean-Patrick Flandé -- Branded entertainment in all its forms. Using all available vectors ; Controlling further opportunities -- Brand integration. Stage direction of brands in the twenty-first century ; Towards a new strategic brand management