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Research methods in business studies : a practical guide / Pervez Ghauri, Kjell Grønhaug.

By: Contributor(s): Material type: TextTextLanguage: English Publisher: Harlow, England ; New York : Financial Times Prentice Hall, 2005Edition: 3. edDescription: xviii, 257 p. ill. 24 cmISBN:
  • 0273681567
  • 9780273681564
Subject(s): Genre/Form:
DDC classification:
  • 658 22
Contents:
1. Introduction -- 2. Research in business studies -- 3. The research process -- 4. Research problems -- 5. Research design -- 6. Measurements -- 7. Data sources -- 8. Data collection -- 9. Sampling in empirical research -- 10. Preparation and analysis of data -- 11. Quantitative data analysis -- 12. Qualitative data analysis -- 13. Writing the final report.
Review: "This clearly written introduction is ideal for business students taking a course in research methods, or undertaking their first dissertation or report on a work placement project. Written in a concise and accessible style, it demonstrates the importance of a scientific approach to business research and problem-solving projects. It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data."--BOOK JACKET.
Holdings
Item type Current library Call number Status Barcode
Book Högskolan Väst Övre plan / Upper floor 658 Ghauri Available 6004300008903
Total holds: 0

Includes bibliographical references (240-246) and index.

1. Introduction -- 2. Research in business studies -- 3. The research process -- 4. Research problems -- 5. Research design -- 6. Measurements -- 7. Data sources -- 8. Data collection -- 9. Sampling in empirical research -- 10. Preparation and analysis of data -- 11. Quantitative data analysis -- 12. Qualitative data analysis -- 13. Writing the final report.

"This clearly written introduction is ideal for business students taking a course in research methods, or undertaking their first dissertation or report on a work placement project. Written in a concise and accessible style, it demonstrates the importance of a scientific approach to business research and problem-solving projects. It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data."--BOOK JACKET.