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Marketing management for nonprofit organizations / Adrian Sargeant.

By: Material type: TextLanguage: English Publisher: Oxford ; New York : Oxford University Press, 2009Edition: 3. edDescription: xix, 498 s. ill., plans 25 cmISBN:
  • 9780199236152
  • 0199236151
Subject(s): DDC classification:
  • 658.8 23/swe
LOC classification:
  • HF5415
Other classification:
  • Qblb
Online resources:
Contents:
1. Scope, Challenges and Development of the Nonprofit Sector -- 2. Developing a Societal and Market Orientation -- 3. Marketing Planning: The Operating Environment and Marketing Audit -- 4. Marketing Research -- 5. Marketing Objectives and Strategy -- 6. Branding -- 7. Marketing Programmes and Services: The Operational Mix -- 8. Social Marketing: The Marketing of Ideas -- 9. Fundraising -- 10. Arts Marketing -- 11. Education -- 12. Healthcare Marketing -- 13. Social Entrepreneurship -- 14. Volunteer Support and Management -- 15. Public Sector Marketing
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book Högskolan Väst Övre plan / Upper floor 658.8 Sargeant Available 6004300008371
Total holds: 0

Includes bibliographical references and index

1. Scope, Challenges and Development of the Nonprofit Sector -- 2. Developing a Societal and Market Orientation -- 3. Marketing Planning: The Operating Environment and Marketing Audit -- 4. Marketing Research -- 5. Marketing Objectives and Strategy -- 6. Branding -- 7. Marketing Programmes and Services: The Operational Mix -- 8. Social Marketing: The Marketing of Ideas -- 9. Fundraising -- 10. Arts Marketing -- 11. Education -- 12. Healthcare Marketing -- 13. Social Entrepreneurship -- 14. Volunteer Support and Management -- 15. Public Sector Marketing