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Marketing management for nonprofit organizations / Adrian Sargeant.
Materialtyp:
TextSpråk: Engelska Utgivningsuppgift: Oxford ; New York : Oxford University Press, 2009Utgåva: 3. edBeskrivning: xix, 498 s. ill., plans 25 cmISBN: - 9780199236152
- 0199236151
- 658.8 23/swe
- HF5415
- Qblb
Innehåll:
1. Scope, Challenges and Development of the Nonprofit Sector -- 2. Developing a Societal and Market Orientation -- 3. Marketing Planning: The Operating Environment and Marketing Audit -- 4. Marketing Research -- 5. Marketing Objectives and Strategy -- 6. Branding -- 7. Marketing Programmes and Services: The Operational Mix -- 8. Social Marketing: The Marketing of Ideas -- 9. Fundraising -- 10. Arts Marketing -- 11. Education -- 12. Healthcare Marketing -- 13. Social Entrepreneurship -- 14. Volunteer Support and Management -- 15. Public Sector Marketing
| Exemplartyp | Aktuellt bibliotek | Hyllsignatur | Status | Streckkod | |
|---|---|---|---|---|---|
| Bok | Högskolan Väst Övre plan / Upper floor | 658.8 Sargeant | Tillgänglig | 6004300008371 |
Antal reservationer: 0
Includes bibliographical references and index
1. Scope, Challenges and Development of the Nonprofit Sector -- 2. Developing a Societal and Market Orientation -- 3. Marketing Planning: The Operating Environment and Marketing Audit -- 4. Marketing Research -- 5. Marketing Objectives and Strategy -- 6. Branding -- 7. Marketing Programmes and Services: The Operational Mix -- 8. Social Marketing: The Marketing of Ideas -- 9. Fundraising -- 10. Arts Marketing -- 11. Education -- 12. Healthcare Marketing -- 13. Social Entrepreneurship -- 14. Volunteer Support and Management -- 15. Public Sector Marketing