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Consumer behaviour : a European perspective / Michael Solomon ...

Contributor(s): Material type: TextLanguage: English Publisher: New York : Prentice Hall/Financial Times, 2010Edition: 4. edDescription: xxvii, 700 pISBN:
  • 9780273717263
Subject(s): DDC classification:
  • 658.8342094 22
  • 658.8 22
Contents:
An introduction to consumer behaviour -- A consumer society -- Shopping, buying and evaluating -- Perception -- The self -- Motivation, values and lifestyle -- Learning and memory -- Attitudes -- Individual decision-making -- Group influence and opinion leadership -- European family structures, household decision-making and age cohorts -- Income and social class -- Culture and consumer behaviour -- Cultural change processses -- New times, new consumers.
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book Högskolan Väst Övre plan / Upper floor 658.8342 Consumer Available 6004300018286
Total holds: 0

Includes bibliographical references and index..

An introduction to consumer behaviour -- A consumer society -- Shopping, buying and evaluating -- Perception -- The self -- Motivation, values and lifestyle -- Learning and memory -- Attitudes -- Individual decision-making -- Group influence and opinion leadership -- European family structures, household decision-making and age cohorts -- Income and social class -- Culture and consumer behaviour -- Cultural change processses -- New times, new consumers.

Dawson