Show sold separately : promos, spoilers, and other media paratexts / Jonathan Gray.
Material type:
TextLanguage: English Publisher: New York : New York University Press, cop. 2010Description: xi, 245 p. ill. 24 cmISBN: - 9780814731949
- 0814731945
- 9780814731956
- 0814731953
- Intertextualitet
- Marknadsföring
- Paratext
- Film -- sociala aspekter
- Reklam -- sociala aspekter
- Paratext
- Intertextuality
- Mass media and culture
- Advertising -- Television programs -- Social aspects
- Advertising -- Motion pictures -- Social aspects
- Television programs -- Marketing -- Social aspects
- Motion pictures -- Marketing -- Social aspects
- Marknadsföring
- Reklam
- Intertextualitet
- Tv-program -- sociala aspekter
- Intertextuality
- Paratext
- Marketing
- 659.19302234 22
- 659.1/9302234 22
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Book | Högskolan Väst Övre plan / Upper floor | 659.19 Gray | Available | 6004300018259 |
Bibliografi, index
Introduction: film, television, and off-screen studies -- From spoilers to spinoffs: a theory of paratexts -- Coming soon! Hype, intros, and textual beginnings -- Bonus materials: digital auras and authors -- Under a long shadow: sequels, prequels, pre-texts, and intertexts -- Spoiled and mashed up: viewer-created paratexts -- In the world, just off screen: toys and games -- Conclusion: "In the DNA": creating across paratexts.
Dawson