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The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff / Clara Shih.

By: Material type: TextLanguage: English Publisher: Boston : Prentice Hall, 2009Description: xiv, 236 s. ill., kartor 23 cmISBN:
  • 9780137152223
  • 0137152221
Subject(s): DDC classification:
  • 658.872 22
  • 658.8/72 22
Contents:
The fourth revolution -- The evolution of digital media -- Social capital from networking online -- Social sales -- Social network marketing -- Social innovation -- Social recruiting -- Engage your customers -- Get your message across -- Build and manage your relationships -- Corporate governance and strategy -- The future of social business.
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book Högskolan Väst Övre plan / Upper floor 658.872 Shih Available 6004300014125
Total holds: 0

Includes index.

The fourth revolution -- The evolution of digital media -- Social capital from networking online -- Social sales -- Social network marketing -- Social innovation -- Social recruiting -- Engage your customers -- Get your message across -- Build and manage your relationships -- Corporate governance and strategy -- The future of social business.

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