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Principles of marketing / Philip Kotler, Gary Armstrong.

By: Contributor(s): Material type: TextTextLanguage: English Publisher: Boston : Pearson Prentice Hall, cop. 2012Edition: 14. edDescription: 637, [98] p. ill. 29 cmISBN:
  • 9780273752431
  • 027375243X
Subject(s): DDC classification:
  • 658.8 22
Holdings
Item type Current library Call number Status Barcode
Book Högskolan Väst Övre plan / Upper floor 658.8 Kotler Available 6004300048438
Total holds: 0

"Global edition"

Includes bibliographical references (p. R1-R24) and index.