Principles of contemporary marketing / David L. Kurtz.
Material type:
TextLanguage: English Publisher: Mason, Ohio : South-Western, cop. 2012Edition: 15. ed. by David KurtzDescription: xxxvii, 662, [115] p. col. ill. 28 cmISBN: - 9780538481779
- 0538481773
- 658.8 22
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Book | Högskolan Väst Övre plan / Upper floor | 658.8 Boone | Available | 6004300063522 |
"International edition"--Cover.
"Kurtz & Boone."
Rev. ed. of: Contemporary marketing. 1974.
Includes bibliographical references and index.