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Social media in travel, tourism and hospitality : theory, practice and cases / edited by Marianna Sigala, Evangelos Christou and Ulrike Gretzel

Contributor(s): Material type: TextLanguage: English Series: New directions in tourism analysisPublication details: Farnham : Ashgate, 2012Description: 316 s. : illISBN:
  • 978-1-4094-2091-0
Subject(s): DDC classification:
  • 338.479102854693 23/swe
Contents:
pt. 1. Web 2.0 : strategic and operational business models -- pt. 2. Web 2.0 : applications for marketing -- pt. 3. Web 2.0 : travellers' behaviour -- pt. 4. Web 2.0 : knowledge management and market research..
Summary: Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, this book presents cutting-edge theory, research and case studies. It investigates web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, as well as examining the ways in which firms reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book Högskolan Väst Entréplan / Entrance floor 338.4791 Social Available 6004300062627
Total holds: 0

Includes bibliographical references and index

pt. 1. Web 2.0 : strategic and operational business models -- pt. 2. Web 2.0 : applications for marketing -- pt. 3. Web 2.0 : travellers' behaviour -- pt. 4. Web 2.0 : knowledge management and market research..

Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, this book presents cutting-edge theory, research and case studies. It investigates web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, as well as examining the ways in which firms reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management