Social media and integrated marketing communication [electronic resource] : a rhetorical approach / Jeanne M. Persuit.

Av: Medverkande: Materialtyp: TextTextUtgivningsinformation: Lanham : Lexington Books, 2013.Beskrivning: ix, 133 pÄmnen: Genre/form: DDK-klassifikation:
  • 658.8/72 23
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Innehåll:
Social media as rhetoric and communication -- A history and philosophy of integrated marketing communication (IMC) -- Social media, IMC, and rhetorical decorum -- Social media, IMC, and the audience -- Social media, IMC, and communication ethics.
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Includes bibliographical references and index.

Social media as rhetoric and communication -- A history and philosophy of integrated marketing communication (IMC) -- Social media, IMC, and rhetorical decorum -- Social media, IMC, and the audience -- Social media, IMC, and communication ethics.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.