Analysis of cultural differences and their effects on marketing products in the United States of America and Germany [electronic resource] : a cultural approach to marketing using Edward T. Hall and Geert Hofstede / Matthias Boeing.
Material type:
TextPublication details: Hamburg : Anchor Academic Pub., 2013.Description: viii, 72 p. : illSubject(s): Genre/Form: Online resources:
"Disseminate knowledge"--Cover.
Includes bibliographical references.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.