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Loyalty programs : generalizations on their adoption, effectiveness and design / by Tammo H. A. Bijmolt, Matilda Dorotic and Peter C. Verhoef.

By: Material type: TextSeries: Foundations and Trends® in Marketing ; Volume 5, Issue 4Publisher: Hanover, Massachusetts ; : now Publishers, 2011Copyright date: ©2011Description: 1 online resource (78 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781601985019 (e-book)
Subject(s): Genre/Form: DDC classification:
  • 658.812 23
Online resources:
No physical items for this record

Includes bibliographical references.

Description based on online resource; title from PDF title page (ebrary, viewed May 28, 2014).

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.