Always on : digital brand strategy in a big data world / by Arve Peder Øverland.

By: Material type: TextTextPublisher: Surrey, England ; Burlington, Vermont : Gower Publishing Limited : Gower Publishing Company, 2014Copyright date: ©2014Description: 1 online resource (294 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
Subject(s): Genre/Form: Additional physical formats: Print version:: Always on : digital brand strategy in a big data world.DDC classification:
  • 658.8/72 23
Online resources:
No physical items for this record

"Think fast, be agile, be ready, you're"--Cover.

Includes bibliographical references and index.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.