Consumer behavior [electronic resource] : global shifts and local effects / Rajagopal.

By: Contributor(s): Material type: TextSeries: Global economic studies seriesPublication details: Hauppauge, N.Y. : Nova Science Publishers, c2010.Description: xiv, 318 p. : illSubject(s): Genre/Form: DDC classification:
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Contents:
Globalization and consumer markets -- Exploring consumers -- Marketplace attributes -- Retailing in emerging markets -- Customer centric retailing -- Retailing ambience and consumer behavior -- Buying decision process -- Drivers of consumer behavior -- Global retailing strategies -- Future perspectives in globalization and consumer behavior.
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Includes bibliographical references and index.

Globalization and consumer markets -- Exploring consumers -- Marketplace attributes -- Retailing in emerging markets -- Customer centric retailing -- Retailing ambience and consumer behavior -- Buying decision process -- Drivers of consumer behavior -- Global retailing strategies -- Future perspectives in globalization and consumer behavior.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.