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Audience analysis [electronic resource] / Denis McQuail.

By: Material type: TextPublication details: Thousand Oaks, Calif. ; London : SAGE, c1997.Description: 1 online resource (x, 166 p.)ISBN:
  • 9781452233406 (ebook) :
Subject(s): Additional physical formats: Print version :: No titleDDC classification:
  • 302.23 23
Online resources: In this account Denis McQuail analyzes the concept 'media audience' in terms of its history and its place in present day media theory and research. It summarizes key research findings and assesses the impact of new media developments.
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Includes bibliographical references and index.

In this account Denis McQuail analyzes the concept 'media audience' in terms of its history and its place in present day media theory and research. It summarizes key research findings and assesses the impact of new media developments.

Specialized.

Description based on print version record.