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International public relations [electronic resource] : negotiating culture, identity, and power / Patricia A. Curtin, T. Kenn Gaither.

By: Contributor(s): Material type: TextPublication details: Thousand Oaks, [Calif.] ; London : SAGE, c2007.Description: 1 online resource (xiii, 304 p.) : ill., mapISBN:
  • 9781452224817 (ebook) :
Subject(s): Additional physical formats: Print version :: No titleDDC classification:
  • 659.2 23
Online resources: This work offers an innovative critical approach to international public relations theory and practice. It presents the cultural-economic model of international public relations practice, a model that describes and explains public relations techniques and practices in a variety of regulatory, political and cultural climates.
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This work offers an innovative critical approach to international public relations theory and practice. It presents the cultural-economic model of international public relations practice, a model that describes and explains public relations techniques and practices in a variety of regulatory, political and cultural climates.

Specialized.

Description based on print version record.

Includes bibliographical references and index.