The SAGE handbook of international marketing [electronic resource] / edited by Masaaki Kotabe and Kristiaan Helsen.
Material type:
- 9780857021007 (ebook) :
- 658.84 23
Includes index.
In an internationally minded and detailed analysis, the contributors seek to examine the state-of-the-art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field.
Specialized.
Description based on print version record.