Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.
Material type:
- text
- unmediated
- volume
- 9781292016627
- 1292016620
- 650.072 23
Item type | Current library | Call number | Status | Barcode | |
---|---|---|---|---|---|
Book | Högskolan Väst Övre plan / Upper floor | 650 Saunders | Available | 6004300068317 |
Revised edition of Research methods for business students, 2012.
Preface -- Contributors -- Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.
Imported from: zcat.oclc.org:210/OLUCWorldCat (Do not remove)