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Toyota's global marketing strategy : innovation through breakthrough thinking and kaizen / Shozo Hibino, Koichiro Noguchi, Gerhard Plenert.

By: Contributor(s): Material type: TextPublisher: London, [England] ; New York : Routledge, 2018Copyright date: ©2018Description: 1 online resource (185 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781351671552 (e-book)
Subject(s): Genre/Form: Additional physical formats: Print version:: Toyota's global marketing strategy : innovation through breakthrough thinking and kaizen.DDC classification:
  • 658.8/02 23
Online resources:
No physical items for this record

Includes bibliographical references and index.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.