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Why marketing to women doesn't work : using market segmentation to understand consumer needs / Jenny Darroch.

By: Material type: TextTextPublisher: Basingstoke, England ; New York : Palgrave Macmillan, 2014Copyright date: ©2014Description: 1 online resource (254 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781137358172 (e-book)
Subject(s): Genre/Form: Additional physical formats: Print version:: Why marketing to women doesn't work : using market segmentation to understand consumer needs.DDC classification:
  • 658.8/02 23
Online resources:
No physical items for this record

Includes bibliographical references and index.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.