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Designing luxury brands : the science of pleasing customers' senses / Diana Derval.

By: Material type: TextSeries: Management for professionalsPublisher: Cham, Switzerland : Springer, [2018]Copyright date: ©2018Description: 1 online resource (184 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9783319715575 (e-book)
Subject(s): Genre/Form: Additional physical formats: Print version:: Designing luxury brands : the science of pleasing customers' senses.DDC classification:
  • 658.827 23
Online resources:
No physical items for this record

Includes bibliographical references and index.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.