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Principles of marketing : Scandinavian edition / Philip Kotler, Gary Armstrong, Anders Parment.

By: Contributor(s): Material type: TextLanguage: English Publisher: Harlow, England : Pearson, 2016Copyright date: ©2016Edition: Second Scandinavian editionDescription: xvii, 469 pages colour illustrations 28 cmContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781292104805
Subject(s): DDC classification:
  • 658.8 23/swe
Other classification:
  • Qblb
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book Högskolan Väst Övre plan / Upper floor 658.8 Kotler Available 6004300070864
Total holds: 0

"Authorised adaptation from the United States edition, entitled Principles of Marketing: Global Edition, 13th edition, ISBN: 9780137006694 by Kotler, Philip; Armstrong, Gary, published by Pearson Education, Inc, publishing as Prentice Hall © 2010."--Title page verso.

Scandinavian first edition published: 2012.

Includes bibliographical references and index.

Imported from: z3950cat.bl.uk:9909/BNB03U (Do not remove)