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Sport branding insights / Constantino Stavros and Aaron C. T. Smith.

By: Contributor(s): Material type: TextSeries: Sport business insightsPublisher: London ; New York, New York : Routledge, 2020Description: 1 online resource (103 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781000733563 (e-book)
Subject(s): Genre/Form: Additional physical formats: Print version:: Sport branding insights.DDC classification:
  • 338.47796 23
Online resources:
Contents:
Introduction: The sport of branding -- Understanding sports brands -- Building sports brands -- Mobilising sports brands -- Leveraging sports brands.
No physical items for this record

Includes bibliographical references and index.

Introduction: The sport of branding -- Understanding sports brands -- Building sports brands -- Mobilising sports brands -- Leveraging sports brands.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.