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Principles and practice of marketing / David Jobber.

By: Material type: TextLanguage: English Publisher: London ; Singapore : McGraw-Hill, cop. 2010Edition: 6th edDescription: xxx, 946 p. ill. 27 cmISBN:
  • 9780077123307
  • 0077123301
Subject(s): DDC classification:
  • 658.8 22
This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice.
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book Högskolan Väst Övre plan / Upper floor 658.8 Jobber Available 6004300071116
Total holds: 0

Includes bibliographical references and index.

This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice.