Effectual entrepreneurship [electronic resource] / Stuart Read ... [et al.].
Material type:
- 658.1/1 22
Includes bibliographical references and index.
Myth : entrepreneurs are visionaries -- I don't have a good idea -- Myth : entrepreneurs are risk takers -- I don't have enough money -- Myth : entrepreneurs are extraordinary forecasters -- I don't know how to take the plunge -- Myth : entrepreneurs are not like the rest of us -- I'm human : I'm afraid of failing -- The bird-in-hand principle : start with what you have -- Worldmaking : understand transformation -- The affordable loss principle : risk little, fail cheap -- Financing : bootstrap the venture -- The crazy quilt principle : form partnerships -- Ownership and control : manage investors -- The lemonade principle : leverage surprise -- Business plans and business models : make pitches -- Venture identity : build brand -- The pilot-on-the-plane principle: apply non-predictive control -- When the venture grows up -- Entrepreneurship as a technology for social change.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.