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Essentials of marketing communications / Chris Fill.

By: Material type: TextPublisher: Harlow, England ; New York : Financial Times Prentice Hall/Pearson, 2011Description: 1 online resource (441 pages) : color illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780273738459 (e-book)
Subject(s): Genre/Form: Additional physical formats: Print version:: Essentials of marketing communications.DDC classification:
  • 658.8/02 22
Online resources:
No physical items for this record

Includes bibliographical references and index.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.