Cover -- Title -- Contents -- 1 INTRODUCTION TO E-COMMERCE -- Learning Objectives -- Puma Loves Social, Mobile, Omni -- 1.1 E-commerce: The Revolution Is Just Beginning -- The First 30 Seconds -- What Is E-commerce? -- The Difference Between E-commerce and E-business -- Why Study E-commerce? -- Eight Unique Features of E-commerce Technology -- Ubiquity -- Global Reach -- Universal Standards -- Richness -- Interactivity -- Information Density -- Personalization/Customization -- Social Technology: User Content Generation and Social Networking -- Web 2.0: Play My Version -- Types of E-commerce -- Business-to-Consumer (B2C) E-commerce -- Business-to-Business (B2B) E-commerce -- Consumer-to-Consumer (C2C) E-commerce -- Social E-commerce -- Mobile E-commerce (M-commerce) -- Local E-commerce -- Growth of the Internet, Web, and Mobile Platform -- Origins and Growth of E-commerce -- Insight on Technology: Will Apps Make the Web Irrelevant? -- 1.2 E-commerce: A Brief History -- E-commerce 1995-2000: Invention -- E-commerce 2001-2006: Consolidation -- E-commerce 2007-Present: Reinvention -- Assessing E-commerce: Successes, Surprises, and Failures -- Insight on Business: Rocket Internet -- Predictions for the Future: More Surprises -- 1.3 Understanding E-commerce: Organizing Themes -- Technology: Infrastructure -- Business: Basic Concepts -- Society: Taming the Juggernaut -- Insight on Society: Facebook and the Age of Privacy -- Academic Disciplines Concerned with E-commerce -- Technical Approaches -- Behavioral Approaches -- 1.4 Case Study: The Pirate Bay: Searching for a Safe Haven -- 1.5 Review -- Key Concepts -- Questions -- Projects -- 2 E-COMMERCE INFRASTRUCTURE: THE INTERNET, WEB, AND MOBILE PLATFORM -- Learning Objectives -- Wikitude: Augment My Reality -- 2.1 The Internet: Technology Background -- The Evolution of the Internet: 1961-the Present.

The Internet: Key Technology Concepts -- Packet Switching -- Transmission Control Protocol/Internet Protocol (TCP/IP) -- IP Addresses -- Domain Names, DNS, and URLs -- Client/Server Computing -- The New Client: the Mobile Platform -- The Internet "Cloud Computing" Model: Software and Hardware as aService -- Other Internet Protocols and Utility Programs -- Internet Protocols: HTTP, E-mail Protocols, FTP, Telnet, and SSL/TLS -- Utility Programs: Ping and Tracert -- 2.2 The Internet Today -- The Internet Backbone -- Internet Exchange Points -- Campus Area Networks -- Internet Service Providers -- Intranets -- Who Governs the Internet? -- 2.3 The Future Internet Infrastructure -- Limitations of the Current Internet -- Insight on Society: Government Regulation and Surveillance of theInternet -- The Internet2® Project -- The First Mile and the Last Mile -- Fiber Optics and the Bandwidth Explosion in the First Mile -- The Last Mile: Mobile Internet Access -- The Future Internet -- Latency Solutions -- Guaranteed Service Levels and Lower Error Rates -- Declining Costs -- The Internet of Things -- 2.4 The Web -- Hypertext -- Markup Languages -- HyperText Markup Language (HTML) -- eXtensible Markup Language (XML) -- Insight on Technology: Is HTML5 Ready for Prime Time? -- Web Servers and Clients -- Web Browsers -- 2.5 The Internet and the Web: Features and Services -- E-mail -- Instant Messaging -- Search Engines -- Online Forums and Chat -- Streaming Media -- Cookies -- Web 2.0 Features and Services -- Online Social Networks -- Blogs -- Really Simple Syndication (RSS) -- Podcasting -- Wikis -- Music and Video Services -- Internet Telephony -- Video Conferencing, Video Chatting, and Telepresence -- Online Software and Web Services: Web Apps, Widgets, and Gadgets -- Intelligent Personal Assistants -- 2.6 Mobile Apps: The Next Big Thing Is Here.

Insight on Business: Apps for Everything: The App Ecosystem -- Platforms for Mobile Application Development -- App Marketplaces -- 2.7 Case Study: Akamai Technologies: Attempting to Keep Supply Ahead ofDemand -- 2.8 Review -- Key Concepts -- Questions -- Projects -- 3 BUILDING AN E-COMMERCE PRESENCE: WEB SITES, MOBILE SITES, AND APPS -- Learning Objectives -- The Financial Times: A Remodel for 21st Century Publishing Profitability -- 3.1 Imagine Your E-commerce Presence -- What's the Idea? (The Visioning Process) -- Where's the Money: Business and Revenue Model -- Who and Where is the Target Audience -- What Is the Ballpark? Characterize the Marketplace -- Where's the Content Coming From? -- Know Yourself: Conduct a SWOT Analysis -- Develop an E-commerce Presence Map -- Develop a Timeline: Milestones -- How Much Will This Cost? -- 3.2 Building an E-commerce Presence: A Systematic Approach -- Planning: The Systems Development Life Cycle -- Systems Analysis/Planning: Identify Business Objectives, System Functionality,and Information Requirements -- System Design: Hardware and Software Platforms -- Building the System: In-house Versus Outsourcing -- Build Your Own versus Outsourcing -- Host Your Own versus Outsourcing -- Insight on Business: Curly Hair and Appillionaires -- Testing the System -- Implementation and Maintenance -- Factors in Optimizing Web Site Performance -- 3.3 Choosing Software and Hardware -- Simple versus Multi-tiered Web Site Architecture -- Web Server Software -- Site Management Tools -- Dynamic Page Generation Tools -- Application Servers -- E-commerce Merchant Server Software Functionality -- Online Catalog -- Shopping Cart -- Credit Card Processing -- Merchant Server Software Packages (E-commerce Suites) -- Choosing an E-commerce Suite -- Web Services and Open Source Options -- The Hardware Platform.

Right-Sizing Your Hardware Platform: The Demand Side -- Right-Sizing Your Hardware Platform: The Supply Side -- 3.4 Other E-Commerce Site Tools -- Web Site Design: Basic Business Considerations -- Tools for Web Site Optimization -- Tools for Interactivity and Active Content -- Common Gateway Interface (CGI) -- Active Server Pages (ASP and ASP.NET) -- Java, Java Server Pages (JSP), and JavaScript -- ActiveX and VBScript -- ColdFusion -- Web 2.0 Design Elements -- Personalization Tools -- The Information Policy Set -- 3.5 Developing a Mobile Web Site and Building Mobile Applications -- Insight On Society: Designing for Accessibility -- Planning and Building a Mobile Web Presence -- Mobile Web Presence: Design Considerations -- Mobile Web Presence: Performance and Cost Considerations -- Insight on Technology: Building a Mobile Presence -- 3.6 Case Study: Orbitz Charts Its Mobile Trajectory -- 3.7 Review -- Key Concepts -- Questions -- Projects -- 4 E-COMMERCE SECURITY AND PAYMENT SYSTEMS -- Learning Objectives -- Europol Takes on Cybercrime with EC3 -- 4.1 The E-commerce Security Environment -- The Scope of the Problem -- The Underground Economy Marketplace: The Value of Stolen Information -- What Is Good E-commerce Security? -- Dimensions of E-commerce Security -- The Tension Between Security and Other Values -- Ease of Use -- Public Safety and the Criminal Uses of the Internet -- 4.2 Security Threats in the E-commerce Environment -- Malicious Code -- Potentially Unwanted Programs (PUPs) -- Phishing -- Hacking, Cybervandalism, Hacktivism, and Data Breaches -- Insight on Business: We Are Legion -- Credit Card Fraud/Theft -- Spoofing, Pharming, and Spam (Junk) Web Sites -- Identity Fraud -- Denial of Service (DOS) and Distributed Denial of Service (DDOS) Attacks -- Sniffing -- Insider Attacks -- Poorly Designed Server and Client Software.

Social Network Security Issues -- Mobile Platform Security Issues -- Cloud Security Issues -- 4.3 Technology Solutions -- Insight on Technology: Think Your Smartphone Is Secure? -- Protecting Internet Communications -- Encryption -- Symmetric Key Encryption -- Public Key Encryption -- Public Key Encryption Using Digital Signatures and Hash Digests -- Digital Envelopes -- Digital Certificates and Public Key Infrastructure (PKI) -- Limitations to Encryption Solutions -- Securing Channels of Communication -- Secure Sockets Layer (SSL) and Transport Layer Security (TLS) -- Virtual Private Networks (VPNs) -- Wireless (Wi-Fi) Networks -- Protecting Networks -- Firewalls -- Proxy Servers -- Intrusion Detection and Prevention Systems -- Protecting Servers and Clients -- Operating System Security Enhancements -- Anti-Virus Software -- 4.4 Management Policies, Business Procedures, and Public Laws -- A Security Plan: Management Policies -- The Role of Laws and Public Policy -- Private and Private-Public Cooperation Efforts -- Government Policies and Controls on Encryption Software -- 4.5 Payment Systems -- Types of Payment Systems -- Cash -- Checking Transfer -- Credit Card -- Stored Value -- Accumulating Balance -- Payment Systems Stakeholders -- 4.6 E-commerce Payment Systems -- Online Credit Card Transactions -- Credit Card E-commerce Enablers -- Limitations of Online Credit Card Payment Systems -- Alternative Online Payment Systems -- Mobile Payment Systems: Your Smartphone Wallet -- Digital Cash and Virtual Currencies -- 4.7 Electronic Billing Presentment and Payment -- Market Size and Growth -- Insight on Society: Bitcoin -- EBPP Business Models -- 4.8 Case Study: Online Payment Marketplace: Goat Rodeo -- 4.9 Review -- Key Concepts -- Questions -- Projects -- 5 E-COMMERCE BUSINESS MODELS -- Learning Objectives.

Beatguide: Turning a Passion Into a Business.

For the undergraduate and graduate e-commerce course in any business discipline.   The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field.   The tenth edition features updates to the text, data, figures, and tables based on the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, comScore, Gartner Research, and other industry sources.  All opening, closing and "Insight on" cases are new or updated.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2022. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.