Introduction to E-commerce [electronic resource] / edited by Zheng Qin.
Material type:
TextPublisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2009Edition: 1st ed. 2009Description: 180 p. 40 illus. online resourceContent type: - text
- computer
- online resource
- 9783540496458
- 658.872 23
Fundamentals -- Fundamentals of E-commerce -- Technology -- E-commerce Supporting Technologies -- Payment Technologies for E-commerce -- Security Technologies in E-commerce -- Management -- E-commerce and the Law -- E-commerce and Tax -- Network Enterprise Management -- Practice -- E-commerce Architecture and System Design -- Portal Site Design of Virtual Enterprise -- Computer System Integration and E-commerce -- E-commerce Application -- E-commerce and International Trade -- Network Application Psychology -- E-commerce Case Analysis.
Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xi'an Jiaotong University. He received his PhD from Northwestern Polytechnical University.