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Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker, Jr.

By: Contributor(s): Material type: TextTextLanguage: English Publisher: New York : McGraw-Hill, ©2013Edition: 8th edDescription: xxi, 547 pages illustrations 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780078028793
  • 0078028795
  • 9780071326377
  • 0071326375
Subject(s): DDC classification:
  • 658.8 23
Online resources: Summary: Marketing Management, 5/e" by Mullins, Walker, Boyd, and Larreche is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned. The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. The author team's rich entrepreneurial, marketing management, and consulting experience spanning a broad variety of manufacturing, service, software, and distribution industries provides an abundance of real-world, global perspectives.
Holdings
Item type Current library Call number Status Barcode
Course book reference Högskolan Väst Övre plan / Upper floor 658.8 Mullins Läses i biblioteket - Library use only 6004300072146
Course book Högskolan Väst Övre plan / Upper floor 658.8 Mullins Available 6004300072145
Total holds: 0

Includes index.

Marketing Management, 5/e" by Mullins, Walker, Boyd, and Larreche is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned. The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. The author team's rich entrepreneurial, marketing management, and consulting experience spanning a broad variety of manufacturing, service, software, and distribution industries provides an abundance of real-world, global perspectives.

Imported from: zcat.oclc.org:210/OLUCWorldCat (Do not remove)