Marketing & sustainability : why and how sustainability is changing current marketing practices / Hugo Guyader, Mikael Ottosson, Anders Parment.Material type: TextLanguage: English Publisher: Lund : Studentlitteratur, Manufacturer: 2020Edition: First editionDescription: 271 sidor illustrationer 23 cmContent type:
- Marketing and sustainability
- 658.802 23/swe
|Item type||Current library||Collection||Call number||Status||Date due||Barcode||Item holds|
|Book||Högskolan Väst Våning 2||Våning 2||Hållbarhet 658 Guydar||Available||6004300073401|
This book aims to equip business students and marketing practitioners with a thorough understanding of sustainability issues. It uses contemporary cases and useful conceptualizations from recent research to provide a toolbox that help the reader understand how to deliver value to today's consumers, while considering the well-being of future generations. Marketing & sustainability raises important questions concerning the impact of (over)consumption, production, distribution, and communication, all key marketing activities, on socio-environmental challenges in the world - such as climate change and natural resource depletion. Servitization, dematerialization of consumption, the emergence of the circular economy paradigm, the platform-based sharing economy paradigm and the use of sharing schemes and platform-based exchanges of existing market goods are all dealt with in this book, which will make a lot of sense for students, marketers and other professionals who are aware of and striving for sustainable growth.