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Marketing & sustainability : why and how sustainability is changing current marketing practices / Hugo Guyader, Mikael Ottosson, Anders Parment.

By: Contributor(s): Material type: TextTextLanguage: English Publisher: Lund : Studentlitteratur, [2020]Manufacturer: 2020Edition: First editionDescription: 271 sidor illustrationer 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789144139869
Other title:
  • Marketing and sustainability
Subject(s): DDC classification:
  • 658.802 23/swe
Summary: This book aims to equip business students and marketing practitioners with a thorough understanding of sustainability issues. It uses contemporary cases and useful conceptualizations from recent research to provide a toolbox that help the reader understand how to deliver value to today's consumers, while considering the well-being of future generations. Marketing & sustainability raises important questions concerning the impact of (over)consumption, production, distribution, and communication, all key marketing activities, on socio-environmental challenges in the world - such as climate change and natural resource depletion. Servitization, dematerialization of consumption, the emergence of the circular economy paradigm, the platform-based sharing economy paradigm and the use of sharing schemes and platform-based exchanges of existing market goods are all dealt with in this book, which will make a lot of sense for students, marketers and other professionals who are aware of and striving for sustainable growth.
Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book Högskolan Väst Entréplan (2nd floor) Våning 2 Hållbarhet 658 Guydar Available 6004300073401
Total holds: 0

This book aims to equip business students and marketing practitioners with a thorough understanding of sustainability issues. It uses contemporary cases and useful conceptualizations from recent research to provide a toolbox that help the reader understand how to deliver value to today's consumers, while considering the well-being of future generations. Marketing & sustainability raises important questions concerning the impact of (over)consumption, production, distribution, and communication, all key marketing activities, on socio-environmental challenges in the world - such as climate change and natural resource depletion. Servitization, dematerialization of consumption, the emergence of the circular economy paradigm, the platform-based sharing economy paradigm and the use of sharing schemes and platform-based exchanges of existing market goods are all dealt with in this book, which will make a lot of sense for students, marketers and other professionals who are aware of and striving for sustainable growth.

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