International marketing strategy : analysis, development and implementation / Isobel Doole, Robin Lowe, Alexandra Kenyon.
Material type:
- text
- unmediated
- volume
- 9781473778696
- 658.8/48 23/swe
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Course book reference | Högskolan Väst Våning 3 | 658.84 Doole | Läses i biblioteket - Library use only | 6004300073588 | ||||
Course book | Högskolan Väst Våning 3 | Våning 3 | 658.84 Doole | Available | 6004300073589 |
Total holds: 0
Fully updated and revised, the ninth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets. [Bokinfo]