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International marketing strategy : analysis, development and implementation / Isobel Doole, Robin Lowe, Alexandra Kenyon.

By: Contributor(s): Material type: TextTextLanguage: English Publisher: Andover : Cengage, 2022Manufacturer: Stobritannien : Ashford Colour Press, 2022Edition: Ninth editionDescription: 511 sidor illustrationer 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781473778696
Subject(s): DDC classification:
  • 658.8/48 23/swe
Summary: Fully updated and revised, the ninth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets. [Bokinfo]
Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Course book reference Högskolan Väst Övre plan (3rd floor) 658.84 Doole Läses i biblioteket - Library use only 6004300073588
Course book Högskolan Väst Övre plan (3rd floor) Våning 3 658.84 Doole Available 6004300073589
Total holds: 0

Fully updated and revised, the ninth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets. [Bokinfo]

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