The human element : overcoming the resistance that awaits new ideas / Loran Nordgren and David Schonthal.
Material type: TextPublisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2022]Description: 1 online resource ( xii, 236 pages)Content type:- text
- computer
- online resource
- 9781119765059
- 1119765056
- 1119765064
- 9781119765066
- 153.8/52 23
Includes bibliographical references and index.
The law of attraction: the battle between friction and fuel -- Thinking in fuel: the reasons a fuel-based mindset rules the world -- Inertia: why we stick with what we know -- Overcoming inertia: how to transform a novel idea into a familiar friend -- Effort: why we follow the path of least resistance -- Overcoming effort: how to build aerodynamic ideas -- Emotion why the best ideas produce the most anxiety -- Overcoming emotion: how to quiet the fears that impede progress -- Reactance: why we feel the impulse to resist change -- Overcoming reactance: how to help your audience persuade themselves -- Three case studies.
Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Description based on online resource; title from digital title page (viewed on October 08, 2021).