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Leading digital : turning technology into business transformation / George Westerman, Didier Bonnet, Andrew McAfee.

By: Contributor(s): Material type: TextTextPublisher: Boston, Massachusettes : Harvard Business Review Press, 2014Description: 1 online resource (vi, 292 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781625272485 (electronic bk.)
  • 1625272480 (electronic bk.)
Subject(s): Additional physical formats: No titleDDC classification:
  • 658.4/038 23
LOC classification:
  • HD30.2 .W4645 2014
Other classification:
  • BUS041000 | BUS063000
Online resources:
Contents:
Introduction : Are you ready? -- What is digital mastery? -- Part I. Building digital capabilities : Creating a compelling customer experience -- Exploiting the power of core operations -- Reinventing business models -- Part II. Building leadership capabilities : Crafting your digital vision -- Engaging the organization at scale -- Governing the transformation -- Building technology leadership capabilities -- Part III. Back at the office: a leader's playbook for digital transformation : Framing the digital challenge -- Focusing investment -- Mobilizing the organization -- Sustaining the digital transformation -- Epilogue : You ain't seen nothin' yet -- Appendix : Digital mastery self-assessment.
No physical items for this record

Includes bibliographical references and index.

Introduction : Are you ready? -- What is digital mastery? -- Part I. Building digital capabilities : Creating a compelling customer experience -- Exploiting the power of core operations -- Reinventing business models -- Part II. Building leadership capabilities : Crafting your digital vision -- Engaging the organization at scale -- Governing the transformation -- Building technology leadership capabilities -- Part III. Back at the office: a leader's playbook for digital transformation : Framing the digital challenge -- Focusing investment -- Mobilizing the organization -- Sustaining the digital transformation -- Epilogue : You ain't seen nothin' yet -- Appendix : Digital mastery self-assessment.

Electronic reproduction. Ann Arbor, MI Available via World Wide Web.

Description based on print version record.

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