Leading digital : turning technology into business transformation / George Westerman, Didier Bonnet, Andrew McAfee.
Material type:
- text
- computer
- online resource
- 9781625272485 (electronic bk.)
- 1625272480 (electronic bk.)
- 658.4/038 23
- HD30.2 .W4645 2014
- BUS041000 | BUS063000
Includes bibliographical references and index.
Introduction : Are you ready? -- What is digital mastery? -- Part I. Building digital capabilities : Creating a compelling customer experience -- Exploiting the power of core operations -- Reinventing business models -- Part II. Building leadership capabilities : Crafting your digital vision -- Engaging the organization at scale -- Governing the transformation -- Building technology leadership capabilities -- Part III. Back at the office: a leader's playbook for digital transformation : Framing the digital challenge -- Focusing investment -- Mobilizing the organization -- Sustaining the digital transformation -- Epilogue : You ain't seen nothin' yet -- Appendix : Digital mastery self-assessment.
Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Description based on print version record.